Using Social Media to Enhance Your Business, Blog or Website

Search engine optimization (SEO) has been big business for the past several years.  However, social media optimization (SMO) is a fairly new field.  As such, there are many avenues for increasing your social media presence that you may not have heard about.  Using social media to promote your blog, business or website is a growing trend that can help you achieve success more easily and quickly than ever before…if you know what you’re doing.

Building a Following Can Be Tricky

You can certainly just jump into social media with both feet and hope for the best.  It might not work very well, but you’ll certainly learn what not to do with your social media accounts!  On the other hand, you could hatch a plan to build your following, do your research and make a big splash on social media platforms.

It’s important to think about the impact you want your social media integration to have on your endeavor.  Are you looking to attract readers and subscribers?  Do you want to sell a real-world product, or are you offering an online service?  Do you just need to boost the traffic visiting your site?  These are important questions to ask and answer before you decide how to proceed.

Tips for Gaining Followers

If you have no experience in the realm of social media, it might be best to follow a few of the following tips to increase your chances of success.

  • Buying followers – If you’re looking to buy 1,000 Instagram likes, you’ll need to make sure you’re dealing with a reputable service.  The same goes for trying to buy Twitter retweets, Facebook shares, YouTube views or other social media packages.
  • Use hashtags the right way – Hashtags are important in attracting new followers.  If you use hashtags that don’t have anything to do with your content, you’ll drive followers away, which is exactly the opposite of what you want!
  • Keep your followers entertained – Interacting with your followers will allow you to extend your social media reach.  Don’t neglect your followers; interaction is important.